The Power of ‘No.’

Nov 2, 2020

It’s a tiny little word – just two letters long.

But for many women in my network – small business owners who kick professional butt every single day – it’s one of the hardest to say.

We’re desperate to please, especially when we’re starting out. But as a result, many of us end up taking on every new client that comes our way without truly considering the most important thing:

Their value to our business.

Always saying YES is a false economy. Low quality contracts that require too much time for too little reward do our businesses more harm than good.

The same principle applies to current clients. If you’re spending too much time on a single, low-value-yet-demanding client (we all have them), don’t be afraid to raise your concerns. Either you’ll find a way to improve the situation, or you won’t – it’s better to lose a low-value client than let them hamper your growth.

The key here is to make sure you have a clear idea of what a ‘good’ client looks like. Because if you make sure you’re working with the right kinds of clients, you’ll see your business grow and flourish.

You’ll be happier too, knowing you’re dedicating yourself to great people who truly value your work.

Don’t be afraid to say NO!